I have worked with clients to create various retail renderings of all shapes and sizes using Photoshop/Illustrator. I collaborate with a structural designer who provides a POG and sketch or white rendering of structure. Taking those things, I then create a final image composing of header, side and pallet wrap graphics (in alignment with branding standards), spec the tray/skirt flood color and lastly convert flat product images to 3D and place into appropriate locations on the display. Because I create a digital illustration directly in Photoshop, the turn-around time is greatly reduced and the results have a more artistically enhanced quality than most computer-generated renderings.
Pet Center Double FP display Rendering | Header + Side Graphics for Pet Center Dog FP display rendering.